{
 "meta": {
  "source": "FCV Index",
  "url": "https://footballclubvaluations.com",
  "valuation_date": "2026-10-28",
  "methodology_version": "1.1",
  "licence": "CC BY 4.0",
  "licence_url": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Source: FCV Index (footballclubvaluations.com)",
  "disclaimer": "Independent estimates of enterprise value for information only. Not investment advice."
 },
 "data": {
  "slug": "preston-north-end",
  "name": "Preston North End",
  "league": "Championship",
  "league_code": "ENG2",
  "league_slug": "championship",
  "in_league": "the Championship",
  "country": "England",
  "currency": "GBP",
  "valuation_date": "2026-10-28",
  "enterprise_value": 21.7,
  "enterprise_value_gbp_m": 21.7,
  "enterprise_value_eur_m": 25.8,
  "range_low_m": 18.4,
  "range_high_m": 25.0,
  "range_low_gbp_m": 18.4,
  "range_high_gbp_m": 25.0,
  "data_grade": "A",
  "data_grade_meaning": "Built from the club's latest filed accounts (Companies House)",
  "range_pct": 15,
  "rank_overall": 144,
  "rank_in_league": 23,
  "value_if_stays_m": 30.9,
  "value_if_promoted_m": 183.9,
  "value_if_relegated_m": 19.5,
  "probability_promotion": 0.0,
  "probability_relegation": 0.804,
  "probability_stay": 0.196,
  "expected_finish": 22.6,
  "played": 12,
  "points": 5,
  "latest_revenue_m": 18.9,
  "revenue_source": "Companies House filed accounts",
  "forward_revenue_m": 19.7,
  "adjusted_revenue_multiple": 1.5,
  "revenue_approach_value_m": 29.5,
  "asset_approach_value_m": 36.0,
  "squad_value_eur_m": 22.1,
  "stadium_capacity": 23408,
  "stadium_ownership": "Owned by the owner or a related party",
  "academy_category": 3,
  "owner": "Hemmings family",
  "net_debt_gbp_m": null,
  "indicative_equity_value_gbp_m": null,
  "kpmg_benchmark_2026_eur_m": null,
  "filed_accounts": {
   "company_number": "00039494",
   "year_end": "2025-06-30",
   "accounts_type": "company",
   "turnover_gbp_m": 18.9,
   "turnover_prior_year_gbp_m": 15.3,
   "staff_costs_gbp_m": 25.7,
   "operating_result_gbp_m": -16.0,
   "profit_on_player_sales_gbp_m": 0.0,
   "profit_before_tax_gbp_m": -16.0,
   "net_assets_gbp_m": 0.8,
   "cash_gbp_m": 2.4,
   "borrowings_gbp_m": null,
   "source_url": "https://find-and-update.company-information.service.gov.uk/company/00039494/filing-history"
  },
  "url": "https://footballclubvaluations.com/clubs/preston-north-end/",
  "api_url": "https://footballclubvaluations.com/api/v1/clubs/preston-north-end.json",
  "methodology_url": "https://footballclubvaluations.com/methodology/",
  "methodology_version": "1.1",
  "licence": "CC BY 4.0",
  "licence_url": "https://creativecommons.org/licenses/by/4.0/",
  "desirability": {
   "score": 50.9,
   "rank_of_92": 44,
   "rank_range_90": [
    40,
    49
   ],
   "division_median_score": 60.6,
   "pillars": {
    "Heritage and lore": 62.0,
    "Global recognition": 50.8,
    "Fanbase depth": 51.5,
    "Catchment": 42.1,
    "Location and access": 19.2,
    "Momentum": 40.3
   },
   "value_premium_pct": -4.7,
   "value_before_index_gbp_m": 22.2,
   "index_effect_gbp_m": -0.5,
   "inputs": {
    "founded": 1880,
    "top_flight_seasons": 46,
    "premier_league_seasons": 0,
    "last_top_flight_season": "1960-61",
    "major_honours": {
     "h_league": 2,
     "h_fac": 2,
     "h_lc": 0,
     "h_ucl": 0,
     "h_uel": 0,
     "h_cwc": 0,
     "h_fairs": 0,
     "h_uecl": 0
    },
    "honours_points": 12,
    "wikipedia_languages": 54,
    "wikipedia_views_12m": 439457,
    "wikipedia_views_24m": 939694,
    "avg_attendance_2023_25": 16612,
    "attendance_vs_division": 0.8,
    "capacity": 23408,
    "average_division_10y": 2,
    "population_30km": 1953553,
    "median_pay_30km": 36463,
    "share_of_support_30km": 0.208,
    "rival_league_clubs_30km": 6,
    "km_to_london": 305,
    "nearest_major_airport": "Liverpool",
    "km_to_airport": 50,
    "wikipedia_views_change": -0.122,
    "divisions_climbed_since_2015": 0,
    "attendance_change_2023_24": -0.013
   },
   "imputed": [],
   "version": "0.9",
   "url": "https://footballclubvaluations.com/desirability/"
  },
  "desirability_score": 50.9,
  "desirability_rank_of_92": 44,
  "desirability_premium_pct": -4.7,
  "answer": "The FCV Index values Preston North End at £21.7m as of 28 October 2026, with an indicative range of £18.4m–25.0m (data grade A). That ranks Preston North End #23 in the Championship and #144 of the 198 clubs in the index. Its FCV Desirability score is 51 out of 100 (#44 of the 92 English league clubs).",
  "citation": "FCV Index, Preston North End valuation as of 28 October 2026, https://footballclubvaluations.com/clubs/preston-north-end/"
 }
}