Championship · England · valued 28 October 2026
Stoke City valuation
The FCV Index values Stoke City at £94.0m as of 28 October 2026, with an indicative range of £79.9m–108m (data grade A). That ranks Stoke City #9 in the Championship and #103 of the 198 clubs in the index. Its FCV Desirability score is 63 out of 100 (#28 of the 92 English league clubs).
Key figures
- Live enterprise value
- £94.0m
- Indicative range
- £79.9m–108m
- Data grade
- A (±15%)
- Rank in Championship
- #9 of 24
- Rank in FCV Index
- #103 of 198
- Latest revenue
- £35.4m
- Revenue source
- Companies House filed accounts
- Adjusted revenue multiple
- 1.67x
- Squad value (estimate)
- €41.8m
- Stadium capacity
- 30,089
- Stadium ownership
- Owned by the club
- Academy
- Category 1
- Owner
- Coates family (bet365)
- Net debt (filed)
- £166m
- Indicative equity value
- -£71.7m
This season
20 points from 12 games; expected finish 9.9. Value in each end-of-season outcome, with FCV's simulated probability:
If promoted, the model assumes the club has to invest to compete and may go straight back down; the promoted value allows for both.
How the value is built
Revenue approach: forward revenue of £36.8m × adjusted multiple 1.67x = £61.4m.
Asset approach: realisable squad value, stadium (if owned) and training ground = £94.5m.
The two are blended with a weight set by division, then adjusted by the club's desirability premium of +1.4%, giving £78.2m if the club stays in the Championship. The live value weights each season outcome by its probability. Full methodology.
Desirability
Stoke City scores 63 out of 100 on the FCV Desirability Index, #28 of the 92 English league clubs (between #25 and #32 under different weightings). That is above the Championship median of 61, which gives a premium of +1.4% on the club's value.
The score measures what buyers pay for beyond the accounts. It is built from 18 public measurements in six pillars. How the Desirability Index works.
Pillars (0–100; marker = Championship median)
- Top-flight seasons
- 62 (last 2017-18)
- Major honours
- 1 League Cups
- Wikipedia languages
- 74
- Wikipedia views, 24 months
- 918,678
- Average attendance 2023-25
- 22,773
- Population within 30 km
- 1.1m
- Distance to London
- 216 km
- Nearest major airport
- Manchester, 41 km
Filed accounts
Latest accounts filed at Companies House by company 00099885 (company accounts). Figures in £ millions; some older filings are scanned documents read by OCR.
- Year end
- 2025-05-31
- Turnover
- £35.4m
- Turnover, prior year
- £32.3m
- Staff costs
- n/a
- Operating result
- -£29.5m
- Profit on player sales
- £0.2m
- Profit before tax
- -£28.3m
- Net assets
- -£157m
- Cash
- £25.5m
- Borrowings identified
- £191m
Questions
How much is Stoke City worth?
The FCV Index values Stoke City at £94.0m as of 28 October 2026, with an indicative range of £79.9m–108m (data grade A). That ranks Stoke City #9 in the Championship and #103 of the 198 clubs in the index. Its FCV Desirability score is 63 out of 100 (#28 of the 92 English league clubs).
How much would it cost to buy Stoke City?
Enterprise value is £94.0m. After net debt of £166m shown in the latest filed accounts, the indicative equity value (what a buyer would pay for the shares) is about -£71.7m. Owner loans are often written off or restructured in a sale, so the final price depends on the debt agreed in a deal.
Who owns Stoke City?
FCV records the owner as Coates family (bet365). Check the club's filings at Companies House or the relevant national registry for the current shareholding.
How is Stoke City's value calculated?
FCV blends a revenue approach (forward revenue of £36.8m × an adjusted multiple of 1.67x) with a realisable-asset approach (squad, stadium and training ground, £94.5m), then weights the values if the club is promoted, stays or is relegated by probabilities from a 20,000-run season simulation.
How desirable is Stoke City to a buyer?
Stoke City scores 63 out of 100 on the FCV Desirability Index, #28 of the 92 English league clubs (between #25 and #32 under different weightings). That is above the Championship median of 61, which gives a premium of +1.4% on the club's value.
How often is the valuation updated?
Live values are recalculated after every round of matches, and the financial inputs are updated when clubs file new accounts.
Championship valuations
| # | Club | Live value | Grade |
|---|---|---|---|
| 1 | West Ham UnitedSullivan / Kretinsky / Gold family | £434m | A |
| 2 | Wolverhampton WanderersFosun International | £333m | A |
| 3 | SouthamptonSport Republic (Dragan Solak) | £269m | A |
| 4 | MiddlesbroughSteve Gibson | £173m | A |
| 5 | BurnleyALK Capital (Alan Pace) | £166m | A |
| 6 | Birmingham CityKnighthead (Tom Wagner) | £113m | A |
| 7 | Sheffield UnitedCOH Sports (US consortium) | £104m | A |
| 8 | West Bromwich AlbionBilkul Football (Shilen & Kiran Patel) | £97.4m | A |
| 9 | Stoke CityCoates family (bet365) | £94.0m | A |
| 10 | Norwich CityMark Attanasio | £93.1m | A |
| 11 | Bolton WanderersFootball Ventures (Sharon Brittan) | £76.6m | A |
| 12 | Cardiff CityVincent Tan | £70.5m | A |
| 13 | Queens Park RangersTotal Soccer Growth / Sea Dream | £69.2m | A |
| 14 | Blackburn RoversVenky's Group | £62.4m | A |
| 15 | Bristol CitySteve Lansdown | £62.0m | A |
| 16 | WatfordPozzo family | £54.4m | A |
| 17 | Swansea CitySwansea Football LLC (Cravatt/Cohen) | £53.6m | A |
| 18 | PortsmouthMichael Eisner (Tornante) | £49.4m | A |
| 19 | Derby CountyDavid Clowes | £42.3m | A |
| 20 | MillwallBerylson family | £38.2m | A |
| 21 | WrexhamReynolds / McElhenney / Allyn family | £34.8m | A |
| 22 | Charlton AthleticGlobal Football Partners | £23.3m | A |
| 23 | Preston North EndHemmings family | £21.7m | A |
| 24 | Lincoln CityClive Nates | £20.5m | A |
Cite or reuse this valuation
FCV Index, Stoke City valuation as of 28 October 2026, https://footballclubvaluations.com/clubs/stoke-city/